top of page
The details are not the details. They make the design.
~ Charles Eames
![Photography by Loretta Bechert Creative Design lab](https://static.wixstatic.com/media/10b65e_859f59b0fbd64240998f1d2ce0ac87d6~mv2.jpg/v1/fill/w_564,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/10b65e_859f59b0fbd64240998f1d2ce0ac87d6~mv2.jpg)
Art Production Manager
Created many of the graphics for their website, including photos such as this (taken from the top of the Empire State Building). I maintained this data-driven website through FileMaker, traveled the world updating their travel information, and created graphic files sent to printer for publication. Skills used: Indesign, Quark, Photoshop, Illustrator, iMovie, FinalCut, Excel, Filemaker, Xcode, iContact, Photography and video skills.
![Graphic Design by Loretta Bechert Creative Design Lab](https://static.wixstatic.com/media/10b65e_86b9740196cc4e9bbe73e34354361400~mv2.jpg/v1/fill/w_564,h_410,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/10b65e_86b9740196cc4e9bbe73e34354361400~mv2.jpg)
Email blasts
Created many email campaigns including this one and the graphics inside this iPhone app. I also populated a FileMaker database to provide all data and information for this app. I learned Xcode in order to work with developers.
Social Media
I created images for social media using my photographs and text provided by author. I also designed website and created a logo using her initials as part of branding for The Whole-Hearted Life book.
![](https://static.wixstatic.com/media/10b65e_3570162c59cf4210bcca528706d6eca6~mv2.jpg/v1/fill/w_184,h_317,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/10b65e_3570162c59cf4210bcca528706d6eca6~mv2.jpg)
![](https://static.wixstatic.com/media/10b65e_0e269e58210047a78e9b60d01834cb2f~mv2.jpg/v1/fill/w_198,h_109,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/10b65e_0e269e58210047a78e9b60d01834cb2f~mv2.jpg)
![](https://static.wixstatic.com/media/10b65e_512b926f5609404bb45f6c0834c8027a~mv2.jpg/v1/fill/w_198,h_108,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/10b65e_512b926f5609404bb45f6c0834c8027a~mv2.jpg)
![Photography by Loretta Bechert Creative Design lab](https://static.wixstatic.com/media/10b65e_f8d242ec706f4c3c94ad366066885c01~mv2.jpg/v1/fill/w_101,h_68,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/10b65e_f8d242ec706f4c3c94ad366066885c01~mv2.jpg)
Graphic design+Photography
Created label using Illustrator and digitally photographed the results. My photo was used in ads & large door-size poster in store. Created many product labels, newspaper ads, etc... for this client.
Web Design
Click on image for example of web design.
Created this website for local artist. I photographed some of the artwork, others were scanned photos. I also set up YouTube Channel and Instagram accounts.
Click on image for example of web design.
Created website for local photographer. Click on image for example of web design.
![Photography & graphic design by Loretta Bechert Creative Design Lab](https://static.wixstatic.com/media/10b65e_e465a38bedd441f9bb8f726d129c66b9~mv2.jpg/v1/fill/w_103,h_79,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/10b65e_e465a38bedd441f9bb8f726d129c66b9~mv2.jpg)
Exhibition Invite
![Photography by Loretta Bechert Creative Design lab](https://static.wixstatic.com/media/10b65e_7840753b4cb8485582b11809bc865876~mv2.jpg/v1/fill/w_56,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/10b65e_7840753b4cb8485582b11809bc865876~mv2.jpg)
![Photography by Loretta Bechert Creative Design lab](https://static.wixstatic.com/media/10b65e_f2a7339603004449bc72749d517a771e~mv2.jpg/v1/fill/w_76,h_48,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/10b65e_f2a7339603004449bc72749d517a771e~mv2.jpg)
![Photography by Loretta Bechert Creative Design lab](https://static.wixstatic.com/media/10b65e_0368ef596daf456f87228693663b9a88~mv2.jpg/v1/fill/w_61,h_48,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/10b65e_0368ef596daf456f87228693663b9a88~mv2.jpg)
Art Photography
Sculpture photographs have appeared in Sculpture Magazine and various publications, including the books Strong-Cuevas Sculpture. and Strong-Cuevas Drawings.
![Graphic Design by Loretta Bechert Creative Lab](https://static.wixstatic.com/media/10b65e_aecb881609f24a93b5cfd52a4a1792a2~mv2.jpg/v1/fill/w_102,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/10b65e_aecb881609f24a93b5cfd52a4a1792a2~mv2.jpg)
Email Campaigns
![Graphic Design by Loretta Bechert Creative Design Lab](https://static.wixstatic.com/media/10b65e_38a45c7a76244295b1aaa746cc0e2756~mv2.jpg/v1/fill/w_107,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/10b65e_38a45c7a76244295b1aaa746cc0e2756~mv2.jpg)
CD design
I have designed several music CDs for local artists.
![](https://static.wixstatic.com/media/10b65e_20a21924db2c49f2ab8dea35426f8d50~mv2.jpeg/v1/fill/w_54,h_118,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/10b65e_20a21924db2c49f2ab8dea35426f8d50~mv2.jpeg)
![Graphic design by Loretta A Bechert](https://static.wixstatic.com/media/10b65e_fefbf1cc5f794e9ebd61bc6ef8aa9163~mv2.jpg/v1/fill/w_54,h_118,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/10b65e_fefbf1cc5f794e9ebd61bc6ef8aa9163~mv2.jpg)
Product flyer
(front+back)
![](https://static.wixstatic.com/media/10b65e_b24ad598ff8b4ea9aa177e57487cec69~mv2_d_2304_3072_s_2.jpg/v1/fill/w_111,h_148,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/10b65e_b24ad598ff8b4ea9aa177e57487cec69~mv2_d_2304_3072_s_2.jpg)
Banners
Created using Illustrator
bottom of page